Youtility: Why Smart Marketing Is about Help Not Hype

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Author: Baer, Jay
Book Type: NF
Dewey Classification: 658.8
Language: ENGLISH
Library of Congress Number: 2013017224
Number of Pages: 219
Place of Publication: 01
Publish Date: 2013/06/27
Publisher Imprint Code: POTFL
Publisher Name: Penguin Group USA

 

The difference between helping and selling is just two letters, but those two letters make all the difference. 
 
What if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful? 

Jay Baer's Youtility offers a new business approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
 
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.


See why Jay Baer's Youtility framework is now a standard part of the marketing framework in many of the world's leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business schools.