Likeable Social Media

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Author: Kerpen, Dave/ Rosenbluth, Mallorie (CON)/ Riedinger, Meg (CON)/ Kerpen, Carrie (FRW)
Book Type: NF
Dewey Classification: 658.8/72
Edition: 2 EXP REV
Language: ENGLISH
Library of Congress Number: 2015001178
Number of Pages: 277
Place of Publication: 01
Publish Date: 2015/03/20
Publisher Imprint Code: MCGRA
Publisher Name: McGraw-Hill


The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.